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Advertising Tips for the Digital Marketer
  Choosing the best ad network can be daunting for affiliates trying to balance user experience with monetization. Testing is the best way to know how different networks will perform with a particular site. However, affiliates often work with limited resources, so it’s hard to spread test budgets out enough to yield a large enough […] Continue Reading
  Google is the most commonly used search engine. When the company changes its algorithm, ripples are felt throughout the digital advertising industry. As an advertiser or a publisher, it is important to be aware of how changes in Google’s algorithm affect your business. Not being able to use Google products effectively for monetization of […] Continue Reading
  At Advertise.com, we believe in having a little fun once in a while. It helps our employees feel appreciated, and that helps them work harder for our advertisers and publishers. Halloween is always one of our favorite holidays to celebrate in the office, because the creativity really comes out. Of course, there’s another special […] Continue Reading
  Maintaining a quality user base of interested and engaged site visitors is key to a publisher’s ad monetization strategy. Without a good user experience for new visitors, you can’t create a loyal and returning user base, and traffic can quickly dwindle and die away. In order to maintain traffic, content publishers need to strike […] Continue Reading
    Fifteen years ago, we had just avoided millennium bug scare called Y2K, and many of us were still using dial up internet. Napster and Instant Messenger were all the rage, Yahoo and Google’s search engines were still competing, Amazon only sold books, the inventor of Facebook was still in High School …and Advertise.com […] Continue Reading
Advertising on dedicated advertising networks can dramatically increase the efficiency of your business’s outreach. By letting publishers address engaged internet audiences and track behavior with specific, indisputable metrics, they make it possible for advertisers to fine-tune campaign methodologies and achieve loftier business goals. Understanding the Network Model Online display advertising networks work with publishers to […] Continue Reading
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