The The Blog Blog

Advertising Tips for the Digital Marketer
    Fifteen years ago, we had just avoided millennium bug scare called Y2K, and many of us were still using dial up internet. Napster and Instant Messenger were all the rage, Yahoo and Google’s search engines were still competing, Amazon only sold books, the inventor of Facebook was still in High School …and […] Continue Reading
Advertising on dedicated advertising networks can dramatically increase the efficiency of your business’s outreach. By letting publishers address engaged internet audiences and track behavior with specific, indisputable metrics, they make it possible for advertisers to fine-tune campaign methodologies and achieve loftier business goals. Understanding the Network Model Online display advertising networks work with publishers to […] Continue Reading
Valentine’s Day is a day for love in all forms, and this year, did something a little special. Instead of focusing on one individual, we focused on many people—specifically, the homeless population in Los Angeles. Last week our entire staff stopped what they were doing and worked to assemble dozens of hygiene kits for […] Continue Reading
Since the majority of work and communication happens in front of the computer screen in our industry, ad:tech provides a great opportunity to meet new companies and current clients face to face. This is one of many reasons why it is so great to be a part of ad:tech. We at have been active […] Continue Reading
Another Halloween has come and gone, and certainly had fun! Last Friday the office was packed with costumes from all areas of mythology and pop culture. A few employees even walked away with coveted awards… Best Vintage/Classic: Sharon for “#TBT Me at Age 3 (1983)” Punniest/Most Clever: Tanner for “Tanner” Most Newsworthy/Current: Cherryl for […] Continue Reading
Branding ≠ Conversions It’s time to let go. Display advertising is a staple of internet marketing; it’s been with us for decades, and its staying power is highlighted by constant innovations in online banner advertising technology. But here’s a curious question…how is that even possible? Why do so many of us still invest in banner […] Continue Reading
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