Advertise.com Joins ValidClick AdExchange,
Clearwater,FL -
November 16, 2007 — Think Partnership Inc. (AMEX: THK), the leading provider of interactive performance-based advertising networks and technology platforms, announced today that Advertise.com, the largest privately held pay-per-click (PPC) Ad Network, has joined the new ValidClick AdExchange™ as a launch partner.
ValidClick AdExchange, introduced at ad:tech NY, is the first open, quality-controlled, PPC marketplace. It is a product of an exclusive technology alliance between Think Partnership Inc. and Fair Isaac Corporation, the leading provider of analytics and decision management technology.
The ValidClick AdExchange sets a new standard for protecting online advertisers from click fraud and low click quality. It addresses the vast and growing need for improved return on advertising investments by rewarding quality publishers with top pricing paid for their advertising inventory. Each click in the network is dynamically priced based on two features:
Real-Time Click Fraud Prevention: Think Partnership's FeedPatrol™ click fraud technology filters clicks in real time based on patent-pending methodology and stops fraudulent clicks in their tracks before they are charged.
Fair Isaac Click Conversion Score: Analytics based on advanced artificial intelligence and patented profiling technology adapts to each click and conversion seen by the ValidClick AdExchange. The resulting score rates publishers by their ability to drive conversions for advertisers.
"When choosing an inaugural external network to expand the distribution of our revolutionary ValidClick AdExchange marketplace, it was important we select a network that offered broad distribution and quality conversions for our advertisers," said John Linden, Think Partnership's chief technology officer. "After surveying the landscape, Advertise.com was the natural choice."
Daniel Yomtobian, CEO of Advertise.com. said, "We're excited to connect advertisers from ValidClick AdExchange with our network of publishers. Access to premium advertisers via ValidClick AdExchange allows us to qualify and reward our best publishers with the top pricing they deserve."
About advertise.com
Advertise.com, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click (CPC) advertising. With now over 5 billion searches a month through its network of targeted search engines and niche-specific directories, the company provides its advertisers with lower costs, improved results, fraud protection, and total control of targeted advertising. Learn more about Advertise.com at www.advertise.com.
About Fair Isaac
Fair Isaac Corporation (NYSE:FIC) combines trusted advice, world-class analytics and innovative applications to help businesses make smarter decisions. Fair Isaac's solutions and technologies for Enterprise Decision Management turn strategy into action and elevate business performance by giving organizations the power to automate more decisions, improve the quality of their decisions, and connect decisions across their business. Clients in 80 countries work with Fair Isaac to increase customer loyalty and profitability, cut fraud losses, manage credit risk, meet regulatory and competitive demands, and rapidly build market share. Fair Isaac also helps millions of individuals manage their credit health through the www.myFICO.com website. Learn more about Fair Isaac at www.fairisaac.com.
About Think Partnership Inc.
Think Partnership Inc. is the leading provider of interactive performance-based advertising networks and technology platforms. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick AdExchange™, PrimaryAds™, iLead Media, KowaBunga!®, BabyToBee, Second Bite™ and MSA. For more information, visit www.thinkpartnership.com.
Forward-Looking Information
Statements made in this press release that express the company's or management's intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the company's actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of some of these risks, see the company's report, as filed with the Securities and Exchange Commission on Form 10-K, filed March 29, 2007, under the section headed "Risk Factors." The company cannot guarantee future financial results, levels of activity, performance or achievements, and investors should not place undue reliance on the company's forward-looking statements.