Advertise.com Partners with AdWatcher to Optimize Advertiser Results
Advertisers to Receive Extra Feedback on Traffic Quality
Sherman Oaks, CA, and San Francisco, CA (ad:tech, Booth # 5949) --April 15 2008 -- —–Advertise.com, the world’s largest privately-held PPC search network, today announced a partnership with AdWatcher, a 3rd party service that helps small to mid-size businesses track and optimize their online advertising campaigns. Through the partnership, advertisers in the Advertise.com network can receive extra, independent feedback on the quality and conversions of the traffic to their sites.
The alliance with AdWatcher is the latest move by Advertise.com to monitor and boost traffic quality for advertisers on its network, improve campaign conversion rates and provide greater transparency. Advertise.com’s proprietary technology, ClickShield, identifies and removes suspicious PPC traffic across the network. ClickShield has been certified by ClickDefense™, a leading tracking, optimization and click fraud detection company.
“Our intent with AdWatcher is to help our advertisers get a better picture of their campaigns and further improve their results on our network,” commented Daniel Yomtobian, president and CEO of Advertise.com. “Advertise.com works proactively to ensure the highest quality traffic reaches our advertisers. With a proven product such as AdWatcher, we’re confident that our advertisers will reap the benefits of this partnership.”
“Here at AdWatcher, we’re excited to be working with Advertise.com, and have always been impressed by their long-standing record of commitment to their advertisers,” said Boris Mordkovich, Director of Operations with AdWatcher. “Now, by providing their partners and clients with more control, data and information about their traffic, we feel they’re making an impressive stride in the PPC industry; setting a new standard for reliability and transparency in search.”
ABOUT ADWATCHER
AdWatcher is an online service that helps small to mid-size businesses track and optimize their online advertising campaigns. It offers ROI tracking, conversion improvement tools, advanced click fraud detection and prevention technology, and an intuitive interface for organizing and managing all advertising efforts -- in one easy-to-use package. To learn more about AdWatcher, please visit http://www.adwatcher.com
ABOUT Advertise.com
Advertise.com, a subsidiary of Internext Media Corp., is a world leader in online cost-per-click advertising. With over 6 billion searches a month through its network of targeted search engines and niche-specific directories, the company provides its advertisers with lower costs, improved results, fraud protection, and total control of targeted advertising. To learn more about Advertise.com, please visit http://www.advertise.com
Editorial Contact:
Ann Shannon
PAN Communications
978-474-1900
Simon Chernin
Advertise.com
818-285-6216
Boris Mordkovich,
AdWatcher
800-543-9579