Pay Per Click Affiliate Program

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, advertising, interstitial etc. Advertise.com is a leading consultation and services company for online advertising. Founded in 2001 as privately held pay-per-click (PPC) affiliate program search network ABCSearch.com, the company was re-branded in April 2009 as Advertise.com, Inc. Advertise.com provides online marketers with easy and effective online marketing solutions including high-quality PPC traffic (through the pay per click affiliate program), cost-per-action (CPA) marketing, banner ads, and remarketing opportunities. The company initially ran a pay per click affiliate program but now includes a pay for performance. Advertise.com optimizes network traffic automatically, adding or deleting traffic channels based on performance quality. The conversion tracking system generates reports to make the performance tracking of an advertisement easier. At Advertise.com, advertisers decide how much they want to pay for each qualified prospect delivered to their website.

This is part of the pay for performance strategy, rather than the pay per click affiliate program. This allows customization of the campaign according to the values assigned to each target segment and the performance from each channel. ClickShield ensures that information shared by consumers/advertisers, remains confidential and is not misused. It is fraud protection software that gives Advertise.com a competitive edge over other companies in the business. Pay per click is an advertising model used in affiliate programs, meaning that the affiliates will get paid when a user clicks on an advertisement. In a pay per click affiliate program, the merchants pay the affiliate for every click the affiliate manages to provide. This model has been replaced with other methods in many areas because merchants have been a subject to click fraud incidents, while having almost no click fraud detection mechanism. They had to find more appropriate models to pay their affiliates, such as ones that pay for a complete action and not just a click or impression. Many advertisers continue to use they pay per click affiliate program.

These advertisers have concluded that they end up paying less per click to the affiliate, than paying to the search engines. Hence, they are willing to bare the fact that there is a high click-through-rate (CTR) on their advertisements that comes from fraud clicks because eventually it pays off. Some advertisers also offer this method because they believe it would be easier to attract affiliates to their program. An important consideration in a pay per click affiliate program is the cost per click.

Cost per click (CPC) is the money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website. Whether an advertiser uses this method or not, depends on the business needs and philosophy. Many other internet advertising tools also remain controversial, but are being widely used due to their undeniable effectiveness.

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