Choosing the best ad network can be daunting for affiliates trying to balance user experience with monetization. Testing is the best way to know how different networks will perform with a particular site. However, affiliates often work with limited resources, so it’s hard to spread test budgets out enough to yield a large enough sample. When there’s not enough data to continue the campaigns, a lot of affiliates give up quickly (and therefore don’t make money). Knowing a few tips on how to choose the best ad network can help streamline the testing process.
Not All Ad Networks Are the Same
Ad networks differ by several important factors, and smart affiliates test to find the best fit. The following items are important differences between ad networks.
Start with a Discrete Test
A/B split testing is the most common way to determine which traffic sources work with which offers. Some networks offer a free trial for a week, or up to a certain number impressions, so it is common to run tests on a one-week basis. Affiliates normally test out 2-3 networks, and see how offers perform within each one.
In order to succeed, an affiliate marketer should always split test one element at a time, but sufficient sample data comes from testing multiple elements.
What to Test When Choosing an Ad Network
Tips for Setting Your Test Budget
Questions to Ask Yourself as an Affiliate Marketer When Choosing an Ad Network