The smartphone market seems to be growing by leaps and bounds lately. The Pew Research Center and comScore each released surveys recently, showing that smartphones account for more than half of all mobile subscribers, as well as more than 50% of American adults. The massive growth in smartphone adoption since the technology’s introduction in 2007 has provided ample opportunities for advertisers, who can focus on advertising on Internet to local customers.
Mobile advertising has been around almost as long as smartphones have. Because these ads on Internet can be targeted toward local customers searching for something in their immediate vicinity, they’re valuable for local businesses and those trying to capture local attention.
For advertisers interested in banner ad placement or other forms of mobile advertising, this could mean big bucks. 90% of adults earning $75,000 a year or more own smartphones, which makes mobile advertising a potentially lucrative way for companies to gain new customers or clients. While they tend to prefer iPhones, Mark Rogowsky at Forbes points out,
“The Pew data shows that higher levels of income and education tend to correlate with iPhone usage versus Android but they don’t attempt to discern whether that is simply due to earlier adoption. Specifically, the iPhone was out there first with a complete, appealing offering that was attractive to people who could afford it. It’s less clear those people rejected Android so much as they chose iPhone because it was first.”
Overall, Android phones as a whole have captured 52% of the market, with iPhones sitting at 39.2% of the market. The rest of smartphone users are using platforms like Windows Phone (3%) and Blackberry (5%).
If you’re interested in reaching out to customers and clients in your area, mobile advertising on Internet might be a good option for you. Here are a few tips to help you get started in the world of mobile advertising:
If you’re not using mobile advertising yet, consider adding it to your stable of advertising options. Mobile advertising has advantages above and beyond traditional desktop advertising and can be a great option for small businesses and other highly local companies, as well as those companies competing for their attention.