• Author: Team
  • Date: June 12, 2012
  • Category: Online Advertising

With Father’s Day just around the corner, now is the perfect time to update your search and display/banner ads to capitalize on the celebration. Due to the fact that there are no other major holidays during the month of June, catering to Father’s Day can be an effective form of seasonal marketing. Let’s discuss the statistics of Father’s Day buying behavior and some ways you can adjust your campaigns to maximize your sales numbers.

Why You Should Reference Father’s Day Within Your Ads

On average, consumers end up spending anywhere from 9 to 10 billion dollars on gifts for Father’s Day each year. The average total for each consumer in 2011 was $106.49 which increased by over $10 from 2010. In terms of the demographic, the majority of people making the purchases were children buying for their fathers and women buying for their husbands. Statistically, nearly 50% were children and 27% were wives making the purchases.

Due to the fact that 70% of adults do some form of shopping online and 20% of purchases are made online, an effective online campaign has the potential to bring your business extra profit. In fact, catering to buying behaviors for this occasion can often put you ahead of many competitors in your niche. While sales numbers are not as high as Mother’s Day and some other holidays, they are still significant.

Leveraging Father’s Day

By capitalizing on seasonal marketing to reach Father’s Day shoppers and using holiday focused ads, you can expect to see an increase in sales. This can be especially beneficial if your business is based around niches like sporting goods, vehicle accessories, electronics and clothing. Besides this, many consumers choose to give their fathers gift cards for the occasion. Consequently, it can be highly advantageous to incorporate the Father’s Day theme into your advertising campaign. You don’t even necessarily need to be a product based advertiser. In fact, any type of advertiser can take advantage of seasonal marketing and special promotions.

Let’s talk about some effective promotional ideas.

  • One of the most straightforward types of promotions is simply offering a discount on your products or services. For example, you might offer a promo code for 10% or 20% off everything that’s purchased during a time frame around Father’s Day.
  • You could also offer your customers a shipping special where they have free normal shipping or a reduced rate for expedited shipping.
  • If you run a business in a broad niche that covers numerous products or services, you may want to offer discounts on father related things like sporting goods, vehicle accessories and men’s clothing.
  • In addition, if you use display/banner ads in your campaign, it’s smart to incorporate father related images and keywords to capture the attention of Father’s Day shoppers.

To summarize, there is significant money to be made when you tailor your marketing campaign to Father’s Day shoppers. By using one or more promotional ideas, you should be able to grab the attention of shoppers and increase your sales figures. If you need some help or further direction for your marketing campaign for Father’s Day, give your account rep a call or email us at and we’ll be glad to help you with some ideas.


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