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  • Author: Advertise.com Team
  • Date: January 5, 2012
  • Category: Online Advertising

On Monday January 23rd, at 12am we will be unveiling our improved search marketing platform. In addition to a whole new look, advertisers will have access to new tools and functionality built for a more effective advertiser experience.

More than Just a New Look!

 

AdGroups System

The Advertise.com keyword marketing platform will be using an adgroup system.  This type of campaign organization is similar to what you have come to enjoy from other networks.  It will give you greater control of your campaigns allowing for multiple ads per adgroup, the use of the same visible URL’s across campaigns, and more effective keyword management.

What does this mean for you? If you have less than 100 campaigns with us, you don’t have to do anything. When we switch to our upgraded platform, each of your existing campaigns will be automatically converted into our new system as a campaign with a single adgroup. If you have more than 100 campaigns, your Advertise.com Account Executive will reach out to you to go over the best practice for creating a seamless transition to our new platform, which has a limit of 100 campaigns per account, and 100 adgroups per campaign.

 

Campaign/AdGroup Creation Tool

Our Campaign/AdGroup creation wizard will make set-up a snap, giving you more time to focus on optimizing your ROI. The step by step campaign creation process will help you target even more traffic with the new and improved keyword suggestion tool. The new system will also help ensure that your campaigns are ready to go live when you are, by making sure all levels of your campaign are complete.

 

PayPal Funding

Looking for an alternative way to fund your account?  Take advantage of PayPal funding and keep that traffic coming.

 

Campaign Types

Advertise.com offers multiple ways to connect with your audience. We offer various traffic types that best match your conversion goals, including Keyword Marketplace, Run of Network and our Email Network. You will now be able categorize these traffic channels into Campaign Types, making creation and management a whole lot easier.

 

Bulk Optimization

Optimize the traffic sources your campaigns receive within our Bulk Optimization tools. Manage custom traffic source blocks/white lists across a single adgroup or hundreds of adgroups, all in one place.
New API
Get ready for a more robust API. If you are interested, or currently using our API, please review the new documentation here.

 

More, more, more!

It doesn’t stop there! Shortly after we launch our new system we will be working toward releasing new features and functionality on a consistent basis.

 

As we near our launch, we will follow-up with an email with more details.  If you have any questions about our new system, please feel free to contact your account representative or contact us. We’re really excited to share our new system with you – stay tuned!

-The Advertise.com Team

 

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