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  • Author: Advertise.com Team
  • Date: August 23, 2011
  • Category: Online Advertising

We’ve had a wonderfully busy week so far at Affiliate Summit East, and we can’t wait to enjoy the hustle and bustle of LeadsCon tomorrow. The show’s been incredibly busy with a lot of business being made and a lot of ECN credits being given out!

Yesterday, we had the opportunity to release the results of our new survey of lead gen professionals. In the survey’s key finding, 20.3% of respondents noted that they consider 3rd party opt-in email campaigns the most underutilized method of lead generation. Other findings include that 36% of lead gen professionals have utilized 3rd party opt-in email campaigns either now or in the past, and 35.9% believe that Pay-Per-Click (PPC) search campaigns are the most effective lead gen method.

We absolutely love visitors, and would be happy to discuss our survey results along with any of our multiple integrated programs including PPC, Remarketing, email marketing, and display advertising! Come visit Carolina, Irina, Maricel and Narine at our Affiliate Summit East booth #306 today or visit us at booth #200 at LeadsCon!

-The Advertise.com Team

 

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