Our CEO Daniel Yomtobian was recently quoted in a great E-Commerce Times piece entitled “It’s Back to Boom Times for Online Advertising.” The article discusses eMarketer’s recent predictions that display advertising will overtake search as the largest online ad spending category by 2015. eMarketer predicted that this year, display advertising will rise 24.5 percent to $12.3 billion, while search is expected to grow 19.8 percent, to $14.4 billion.
Daniel believes that one reason for this is the growing sophistication of remarketing technologies. Remarketing is a vehicle to reach out to the customers that have already been to the site as well as reconvert them, therefore increasing online ad revenues. With search, by comparison, marketers are limited to keyword targeting. With display and remarketing, the ability to know where your consumers are from and what they’ve been searching for in the recent past helps marketers target ads that are of greater interest to them.
Why do you think display advertising will overtake search? We’d love to hear your thoughts!
Wishing everyone a happy 4th of July!
–The Advertise.com Team