Our CEO Daniel Yomtobian recently wrote an article for iMedia Connection that discusses ways to combat banner blindness. He discusses how, when targeted correctly, online ads can help us save money, research products, update us on our favorite brands and lead us to new ones we like. Dan also points out how, contrary to popular belief, Facebook isn’t immune to banner blindness. Rates at which users clicking on Facebook ads designed to generate fans are starting to decline—even as they become more expensive. We thought it would be helpful to outline Dan’s main pointers to keep in mind:
Dan makes it clear that when targeted correctly, banner ads are a very cost efficient way of linking you to your customer. Advertisers with vision and creativity achieve great engagement and branding value by going beyond banner blindness and running banner campaigns with highly targeted and enticing content.
-The Advertise.com Team