It is incredible to think that online retailers lose about $18 billion each year because of visitors who abandon their shopping carts. That’s according to a new study by Listrak highlighted by MarketingVox recently in 11 Do’s and 3 Don’ts for Shopping Cart Abandonment.
While the Listrak study focuses on the lack of email remarketing campaigns employed by the Internet Retailer 500, the findings brought to mind our earlier survey in which online marketing professionals indicated that Remarketing was the most under-utilized marketing technology.
What’s our definition of Remarketing? In a nutshell, Remarketing lets marketers get back in front of visitors who’ve already shown interest in a product. As they surf elsewhere on the web, these “lost” shoppers are shown ads for the product or service they initially eyed. So it’s different from email but the idea is the same.
We’re firm believers in Remarketing. In fact Advertise.com CEO Daniel Yomtobian recently wrote about ways to reconnect with abandoned shopping carts.
Have you tried a Remarketing campaign? We’re curious to hear about your experiences.
–The Advertise.com team