By: Daniel Yomtobian, CEO of Advertise.com
Recently I read a story in the New York Times about a young woman and entrepreneur Amy Gottesman. After retiring from her career in retail and missing her income she decided to start her own website offering entertainment for parties called Smash Party Entertainment. The article describes Amy’s success with a Google Adwords PPC campaign, noting that her ability to bid on the correct phrase led to progressive revenue growth.
Later the same reporter, David H. Freedman, followed his article up with Seven Pay-Per-Click Mistakes to Avoid. David provided his readers who were tempted by Amy’s success with the following tips:
David offered a great case study along with some excellent advice for those looking to foray into the world of online advertising. At Advertise.com we ask small and large businesses alike to look for ways to complement the work they do with Google. Take our Keyword Marketplace for example, the world’s largest privately-held network of high quality organic search, contextual, domain parking, browser toolbar, semantic keyword hot spots and email pay per click (PPC) publishers. So what does all that mean? The Keyword Marketplace allows advertisers to go beyond expectations in driving traffic and exceeding their online marketing goals.
Let’s go back to our friend Amy, without taking away from the success she has seen using Google, she could potentially reach even more eyes and garner more ROI by utilizing the Keyword Marketplace to reach internet users beyond conventional search traffic providing exposure to over 700 million additional impressions daily! These exclusive publisher partnerships deliver the additional high performing traffic that online businesses need to succeed in today’s competitive online marketplace.