Daniel Yomtobian gave Search Engine Watch’s readers some excellent tips with alternative ways for advertisers to utilize Remarketing. Many of our advertisers at Advertise.com have been utilizing our remarketing technology for some time now, so Daniel felt it was important to share some of the creative campaign ideas that have been deployed successfully.
Have you ever thought about using remarketing to announce news from your company? In this piece Dan explains how you can target recent visitors of your site with news and product announcements that are relevant to them.
“The point of sending newsletters is to keep your customers in the loop with what’s going on at your company and to stimulate business. Depending on the audience, you might be informing them that you have a sale running or that you have new line of merchandise on your website.”
Daniel also tackles audience extension and how publishers and advertisers can take advantage of remarketing to attract advertising dollars.
“Audience extension is a powerful way for online publishers to utilize remarketing. The best way to explain what this does to your online marketing strategy is to give an example…”
To get all of Daniel’s thoughts be sure to check out the full article on Search Engine Watch.