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  • Author: Advertise.com Team
  • Date: July 27, 2010
  • Category: Online Advertising

Search marketers, take note: if your gut told you that Bing was gaining market share, you were right. Bing’s market share of the U.S. search market is 10-12%. Should you think about spending more PPC dollars on Bing?

In MarketingVox’s “What I  Like about Bing”, Advertise.com CEO Daniel Yomtobian answers that question for you:  “Advertisers not currently buying SEM from Bing should consider moving a portion of their budgets. Bing’s increase in market share means additional exposure at a lower cost due to less advertiser saturation.”

Do you have other questions about Bing and your PPC strategy? Leave us a comment and we’ll respond.

–The Advertise.com team

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