• Author: Team
  • Date: July 9, 2010
  • Category: Online Advertising CEO Featured on

Our CEO, Dan Yomtobian has been recognized by Search Engine Watch as a thought leader in Remarketing technology. They have even asked him to contribute his thoughts to their site monthly. That means each month you’ll be able to get a dose of advice from Dan on anything and everything Remarketing. Check out Dan’s first post “Remarketing: Online’s Misunderstood Conversion Tool” and let us know your thoughts!

Here’s a bit of the piece:

“Behavioral, geographic, and demographic targeting has become a taboo concept in some media circles. One particular tool — behavioral targeting, also called remarketing or retargeting — has been singled out for unfair criticism, despite its phenomenal success for advertisers brave enough to engage it as a conversion tool.


Remarketing at its most basic level allows marketers to get in front of viewers who have already shown interest in a product or service by following them and showing ads for the product or service they initially eyed as they surf elsewhere on the Web”

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